RECENT PROJECTS
FERRARI
Open Up Campaign (2019)
Role: Producer. Director, Social Media Content & Copy
Deliverables & Activities: Director of photography, social copy & messaging, visual design, and postproduction direction for Open Up omnichannel campaign to debut new Portofino model.
Results: Surpassed targets (+24%) for in-store test drives through 20M global impressions.
Blind Veterans Float Grand Canyon
Role: Creative Director & digital strategy, post-production coordination, and distribution strategy
- 2x 2019 Shorty Awards for Physical & Digital and 360 Video “Sensing the Grand Canyon”
- Cannes Lion Selection for Social & Influencer Lions “Sensing the Grand Canyon”
Deliverables: 5 minute cinematic short, social media cut-downs, blog design and copy, organic influencer outreach strategy and execution
Results: Over 25 Million Unique Views, Today Show Feature, 2x Short Awards, Cannes Lion Nomination
Using Street View to Capture a New Perspective of Paris' Gare de Lyon
Role: Assistant Creative Director
Deliverables & Activities: Development, post-production support, copywriting, scripting and messaging for digital campaign.
Results: Millions of impressions, featured editorials in Google Channels and leading tech syndications.
Winning Hearts and Minds With the Street View Trekker
Role: Creative Director / Digital Outreach Strategist
Deliverables & Activities: Built PR campaign for launch of new Trekker model. Organic PR outreach execution for leading tech outlets. Digital still and video asset direction and postproduction.
Results: Editorial content on Google Keyword Blog and other leading tech outlets.
ROBBER'S ROOST (2019)
Independant Feature Film
Role: Associate Producer, Assistant Director
Deliverables & Activities: Producer for feature length horror/psychological thriller film developed by high school friends shot in one of the most remote parts of Utah at over 8,000ft in the dead of winter. Starring the late and great Margot Kidder and David H. Stevens.
THE GLOBAL FUND
Digital Content to End Malaria Forever
Role: Digital Content Producer
Deliverables & Activities: Development, scripting, pre-production planning, production support, postproduction, and distribution. Produced social media progress report short-format videos, medium-format cinematic pieces, and event/internal video content.
Results: Over 50M unique impressions, billions of dollars in replenishment money raised through several campaigns.
SPYDER
Some Semblance Web Series
Role: Director, Producer & Brand Ambassador
Deliverables & Activities: Directed and produced brand narrative and digital engagement campaigns to drive e-commerce sales: influencer web series, Olympic Games content spot, blog copywriting, and e-commerce campaigns.
Results: 2.5M unique impressions
DPS SKIS
Phantom Glideless Wax
Role: Creative Director
Deliverables & Activities: Built omnichannel digital go-to-market social media videos to drive sales for a new product. Executed every aspect of campaign. Development, on-location cinematography, 3d animation, post production, and digital strategy.
Results: Thanks to strong digital sales, Phantom sold out its 2018 inventory in the first season.
FREERIDE WORLD TOUR
International Extreme Skiing Competition
Role: Digital Content Director, Field Producer, Live Broadcast Host, Copywriter
Deliverables & Activities: Produced, directed, shot, and edited 18 episode athlete web series (FWT Diaries–Playlist Below). Field host/presenter for five-stop international freeride competition in high altitude environment. On-screen live webcast host for 10 events.
Results: 30+ international events covered over eight years. More than 10M views, 37% YOY social following increase. Over 150 press releases and 50+ pieces of digital editorial content produced.
LINK SAR
Banff Selected Outdoor Documentary
Role: Co-Director & Associate Producer
Deliverables & Activities: Developed & Directed a short-format documentary based on a Jon Griffith's attempts at climbing the legendary Link Sar Mountain in Pakistan.
Results:
-Official Selection for Banff Mountain Film Festival
-Official Selection for Bilbao Mendi Film Festival
THRIVE GLOBAL
Editor-At-Large: Claudia Edelman
Role: Producer/Director
Deliverables & Activities: Write, produce, direct, and package a four episode short format digital webseries centered around global humanitarian leader and Thrive Global Editor-At-Large Claudia Gonzales Edelman exploring the central concepts of Thrive: mindfulness, stress-free living, healthy lifestyles, and deeper connection.
Develop a comprehensive digital roll-out and activation of episodes
Live social media stories and and blog content from each episode
